Casual for a Cause

Since we first opened our doors, our commitment to serving the communities where we live and work has remained one of our core values. We take our corporate responsibility seriously and understand that being a positive member of our communities is just as important as delivering smart financial solutions. In addition to our other charitable giving initiatives, our “Jeans Day” program has proven to be a successful and fun way for our team members to give back. 

What is Jeans Day?
Jeans Day is an enterprise-wide team program which benefits local charitable organizations and causes throughout the Borderplex. On designated Fridays, WestStar team members can choose to pay $5 to go “casual for a cause” and wear jeans for the day. A nomination process determines the organizations or causes with the Charitable Giving committee making the final selections for the year.

Where do the funds go?
The Jeans Day proceeds are collected, generously matched dollar-for-dollar by WestStar, and then provided to that Friday’s designated charity. In 2017, we donated over $52,000 through our Jeans Day efforts.

We have had the honor of donating to the following organizations: 
  • Alzheimer’s Association (West Texas Chapter)
  • American Cancer Society
  • American Red Cross
  • Animal Rescue League of El Paso
  • Candlelighters (West Texas/Southern New Mexico)
  • CASA of El Paso
  • Child Crisis Center of El Paso
  • Children’s Grief Center of El Paso
  • Dress the Child
  • El Paso Villa Maria
  • Kelly Memorial Food Pantry
  • LIMBS International
  • National Multiple Sclerosis Society
  • Operation H.O.P.E.
  • Opportunity Center for the Homeless
  • Project C.H.A.N.C.E.
  • Ronald McDonald House Charities of El Paso
  • Under One Roof
  • Women’s Fund of El Paso
  • YMCA of El Paso