Sales and Marketing

Marketing is one of the most important aspects of growing your business, and is an investment that will pay for itself over and over again. The way you market your company’s brand, products and services can mean the difference between you or your competitor getting the sale.

Articles

Developing A Marketing Plan »

Your marketing plan serves as a valuable business tool. Learn how to prepare it correctly...

Marketing With Direct Mail »

Using direct mail as part of an overall marketing plan can produce results if done properly. Learn how...

Checklist: Marketing Through the Mail »

Using the postal system, you can stay in contact with customers and prospects and help generate new business and customers....

Marketing with Newsletters »

Newsletters keeps your name in front of potential customers...

Trade Show Marketing »

Industry gatherings and conferences can be an ideal way to meet prospective customers. Here are some tips to consider......

Checklist: Marketing at a Trade Show »

Exhibiting at a trade show can be very effective but it can also be hard work and expensive. Download our checklist of the issues to consider......

4 Must-Know Ways to Use the Internet for Market Research »

The internet is a wonderful tool for learning about your customers, your competition, and the marketplace...

Following Up on Sales Leads »

It is rare that a sale is made after an initial contact with a prospect. Here are some ways to maintain contact throughout the sales process. ...

Top 10 Practical Cybersecurity Strategies for Businesses
In 2011, 72% of data breach cases affected businesses with 100 employees...

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Heartbleed Bug: FAQs
What it is and what you need to know to stay safe....

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