L. Frederick (Rick) Francis
Executive Chairman
Meet Rick
David W. Osborn
President & Chief Executive Officer
President & Chief Executive Officer
Meet David
Liliana Miranda, CPA
Executive Vice President,
Chief Operating Officer
Meet Liliana
Yolanda Garcia
Executive Vice President,
Executive Vice President,
Chief Retail Banking Officer
Meet Yolanda
Jerry Harris
Executive Vice President,
Executive Vice President,
Chief Credit Officer
Meet Jerry
Trish Marquez
Executive Vice President,
Executive Vice President,
Chief Commercial Banking Officer
Meet Patricia
John Morales
Executive Vice President,
Executive Vice President,
Chief Information Officer
Meet John
Claudia Rodriguez
Executive Vice President,
Executive Vice President,
Chief Risk Officer
Meet Claudia
Lee Rodriguez
Executive Vice President,
Executive Vice President,
Chief Human Resources Officer
Meet Lee
Socorro Rodriguez
Executive Vice President,
Chief Financial Officer
Meet Socorro
Chairman of WestStar Board of Directors | Director since 1996
L. Frederick “Rick” Francis is Chairman of the Board and CEO of WestStar Bank Holding Company, Inc. and Executive Chairman of WestStar Bank. Additionally, he is a member of the Board of Directors of the El Paso Electric Company; the Chairman of the Texas Tech University Health Sciences Center – El Paso President’s Development Council, and the President of the Pioneer Association of El Paso County; a member and past-Chairman of the Medical Center of the Americas Foundation and Paso del Norte Community Foundation, member of the Hospitals of Providence and has served the Governing Board in multiple capacities since 1996, including Chairman at the Transmountain, Memorial and Sierra Campuses; as well as the board of directors of Texas Economic Development Corporation.
Mr. Francis served on the Board of Regents for Texas Tech University System (2003 - 2019) and served two terms as Chairman; and the past-Chairman of the El Paso Chamber Foundation. He served on the Executive Committee for the Texas Hospital Trustees, the board of Western Refining, Inc. (NYSE:WNR), the Community Depository Institutions Advisory Council of the Federal Reserve Bank of Dallas and the Community Bankers Council of the American Bankers Association. Mr. Francis served as president of Area 5 (Rocky Mountain States) Boy Scouts of America, the Young Presidents Organization, the Yucca Council Boy Scouts of America, the Sunturians, and Crime Stoppers of El Paso. Mr. Francis has been active with the Business Advisory Council at the El Paso Community College, the Rotary Club of El Paso, the Better Business Bureau, the Borderplex Alliance, Greater El Paso Chamber of Commerce, and the Texas Business Leadership Council.
In 1996, Mr. Francis was honored as a “Silver Beaver” by the Boy Scouts of America and, in 2001, received the Dean’s Distinguished Service Award from the Texas Tech University Health Sciences Center. In 2005, he was named “Outstanding Ex” by Coronado High School and “Distinguished Alumni” by the Jerry S. Rawls College of Business at Texas Tech University in 2008. In 2007, Rick and his wife, Ginger, were named El Paso’s “Philanthropists of the Year” by the Association of Fundraising Professionals. In 2009, he was named “El Pasoan of the Year” by El Paso Inc., in 2010 inducted into the El Paso Business Hall of Fame, and in 2020, inducted into the El Paso County Hall of Honor by the El Paso County Historical Society.
He is a graduate of Texas Tech University (BBA Finance), the Texas Tech School of Banking, and the Southwestern Graduate School of Banking conducted at Southern Methodist University. Mr. Francis is a graduate of Texas Tech University (BBA Finance), the Texas Tech School of Banking, and the Southwestern Graduate School of Banking conducted at Southern Methodist University. Mr. Francis has been a Director of WestStar Bank since 1996.
President and Chief Executive Officer (CEO)
David Osborn served as President and Chief Operating Officer of WestStar from January 2016 until his promotion to Chief Executive Officer in January 2022. WestStar is the region’s premier financial services company, servicing the Borderplex area (El Paso, TX; Las Cruces, NM; and Northern Mexico) with more than $3.3 billion in assets. David joined WestStar Bank (then Bank of the West) in 2000.
David has 43 years of experience in commercial banking. Prior to joining WestStar, David worked for JP Morgan Chase for 10 years, where he served a number of roles, including Executive Vice President, Private Banking and Commercial Lending. He began his banking career in 1983 at State National Bank (El Paso, TX) as a Credit Analyst, rising to Vice President, Real Estate Lending, before joining JP Morgan Chase in 1990.
David is currently a Member of the Finance Commission of Texas and a Member of the Board of Directors for the American Bankers Association (ABA). He is the past Chairman and current Board Member at Las Palmas Del Sol Healthcare (HCA). He serves as Chairman of the Board for The Borderplex Alliance, serves as a Board Member for the Cardwell Foundation, and is on the Advisory Council for the Texas Tech Rawls College of Business Excellence in Banking program. David is a past Chairman and past Board Member of the Texas Banker’s Association. He is also a past Trustee and past Member of the Executive Committee at McMurry University in Abilene, Texas. He was named 2026 Distinguished Alumnus by McMurry University. He was inducted in the El Paso Business Hall of Fame in 2022. David was honored with the 2024 Chaney-Shallenberger Lifetime Award from the El Paso Association of Builders. His past involvement with the El Paso Chamber includes Chairman of the Board (2009), and Board Member from 2000 through 2016. Additionally, he was Chairman of Paso del Norte Health Foundation and Vice Chairman of the Board for El Paso County Hospital. David is also a Leadership El Paso (Class 11) alumnus.
David received his Bachelor of Business Administration from McMurry University and is a graduate of Southwestern Graduate School of Banking at Southern Methodist University, where he received the Recognition of Leadership honor.
Executive Vice President, Chief Operating Officer (COO)
Liliana Miranda serves as Executive Vice President and Chief Operating Officer of WestStar, a leading financial services company in the Borderplex region including El Paso, Texas, Las Cruces, New Mexico and Northern Mexico with more than $3.3 billion in assets. As Chief Operating Officer, she leads enterprise operations, strategic execution, technology initiatives, and business transformation efforts that support the bank's continued growth and commitment to exceptional customer service.
With nearly three decades of banking, risk management, and financial services experience, Liliana has held several executive leadership positions at WestStar, including Chief Commercial Banking Officer and Chief Risk Officer. Throughout her career, she has helped drive organizational growth, strengthen risk governance, improve operational effectiveness, and lead strategic initiatives that position the bank for long term success. Prior to joining WestStar in 2002, she worked for KPMG, one of the nation's leading public accounting firms.
Liliana is actively involved in numerous industry and community organizations. She currently serves on the boards of the Texas Bankers Association, Amigo Airsho, The Hospitals of Providence East Campus, Downtown Management District, and Borderplex Community Capital. She previously served as President of the Texas Chapter of RMA and held leadership positions with several local nonprofit boards.
Liliana earned a Bachelor of Business Administration in Accounting from The University of Texas at El Paso and is a Certified Public Accountant in Texas. She is also a graduate of the Southwestern Graduate School of Banking at Southern Methodist University, where she received the Recognition of Leadership Award.
Executive Vice President, Chief Retail Banking Officer (CRBO)
Yolanda Garcia joined WestStar in June 2016. In her role, she leads a team focused on client experience strategies through various channels including Retail Banking, the Operations Center, Marketing, and Facilities.
Yolanda has 42 years of banking experience, including Area President for a national bank leading teams in El Paso and Southern New Mexico.
She is passionate about financial literacy, and has served for several years on the board of Junior Achievement of the Desert Southwest. Yolanda served as board member of the Greater El Paso Chamber of Commerce, Project Arriba, and Borderplex Alliance. She is a member of Cristo Rey Catholic church and involved in the choir.
A proud University of Texas at El Paso graduate, she holds a Bachelor of Business Administration degree in Accounting.
Executive Vice President, Chief Credit Officer (CCO)
Jerry Harris joined WestStar's commercial lending team in 2000 as a Senior Vice President. In 2016, Jerry took on the additional role as Deputy Chief Credit Officer and was subsequently promoted to Chief Credit Officer in January 2017. In addition to monitoring credit risk, loan concentrations, and adherence to regulatory and bank policies, Jerry also has direct oversight and responsibility for the bank's Credit Risk Department as well as the bank’s Credit Analysts.
Jerry recently completed his 40th year in banking, all of which have been in the El Paso community. Outside of his professional role with the bank, he is actively involved with the community and serves on several Boards and community groups. Jerry is currently a member of the Board of Ronald McDonald House Charities of El Paso, Inc. and El Paso Sunrise Rotary Club. In the fall, Jerry can be found on the sideline as a NCAA Division I FBS football official.
Jerry is a Leadership El Paso (Class XXV) alumnus; has previously served as a lay member of the Texas State Bar Association's Grievance Committee; an American Red Cross El Paso Chapter board member; past President of the Southwest Football Official Association of El Paso; a board member for the El Paso Lighthouse for the Blind and the El Paso Zoological Society.
Jerry is a graduate of Texas Tech University from which he received Bachelor of Business Administration degrees in Finance and Management.
Executive Vice President, Chief Commercial Banking Officer (CCBO)
Patricia “Trish” Marquez serves as Chief Commercial Banking Officer with WestStar Bank, a premier financial services company serving the Borderplex Region, including El Paso, Texas, Las Cruces, Southern New Mexico, and Northern Mexico. With more than $3.3 billion in assets, WestStar is a leading financial institution, and Trish oversees the commercial lending, treasury management, and commercial deposits teams.
With more than 40 years of banking experience, Trish brings expertise in commercial banking, relationship management, and team leadership. Prior to joining WestStar in 2020, she managed a Commercial Lending Team for a national bank, leading teams across El Paso, the Rio Grande Valley, and Southern New Mexico.
An active community leader, Trish currently serves on the Board of Directors for the Children's Grief Center. She is a past Chair of the El Paso Community College Foundation and has served on the boards of Project ARRIBA and the Center Against Sexual and Family Violence.
Trish attended the University of Texas at El Paso and the University of Phoenix. She earned a Bachelor of Business Administration in Business Management with a concentration in Finance.
Executive Vice President, Chief Commercial Banking Officer (CCBO)
Liliana Miranda serves as Chief Commercial Banking Officer for WestStar, a premier financial services company in the Borderplex area (El Paso, TX; Las Cruces, NM; and Northern Mexico) with more than $3 billion in assets. Liliana is responsible for leading the commercial lending team, credit, treasury management, loan operations and oversees our Title company subsidiary.
Liliana has been in banking for 28 years and served in several senior roles within the bank, including Chief Risk Officer, where she was responsible for overseeing the governance and strategy for risk management and compliance, including the development and implementation of risk management measures throughout the bank. She also has served as Senior Vice President and Auditor, in which she was responsible for overseeing and providing direction over the internal audit, loan review, and compliance functions. Before joining WestStar (then Bank of the West) in 2002, Liliana was a Senior Auditor for the “Big Four” accounting firm, KPMG.
Liliana is involved with various industry and community organizations such as the Amigo Airsho Executive Board, Governing Board Member of The Hospitals of Providence East Campus, Texas Bankers Association, ProSight Financial Association, Downtown Management District, and Borderplex Community Capital. She is also a past president of the Texas Chapter of RMA, Hospice of El Paso Board of Directors, and St. Raphael Catholic School.
Liliana has a Bachelor of Business Administration in Accounting from the University of Texas at El Paso and is a Certified Public Accountant in Texas; she is also a graduate of the Southwestern Graduate School of Banking at Southern Methodist University and received the Recognition of Leadership honor.
Executive Vice President, Chief Information Officer (CIO)
John Morales is an Executive Vice President and Chief Information Officer for WestStar. John’s responsibilities include oversight of Information Technology, Data Analytics, Digital Transformation and Project Management.
John joined WestStar in 2026. John comes with an extensive background in global risk, enterprise resilience and transformation. John most recently served as the Special Agent in Charge of the El Paso Field Office of the FBI. John has extensive experience leading teams and technology transformation through various positions within the FBI.
John has a BS degree in Microbiology from InterAmerican University of Puerto Rico, an MBA in Finance also from the University of Puerto Rico.
Executive Vice President, Chief Risk Officer (CRO)
Claudia Rodriguez is an Executive Vice President and Chief Risk Officer with WestStar Bank. She oversees the Risk Management division, which includes Audit, BSA & Financial Intelligence Unit, Compliance, Information Security, Legal, and Loan Review. Her key responsibilities include the development of effective risk management solutions and guidelines to support the bank’s strategic risk management approach.
Claudia has over 23 years of experience in the banking industry and previously held other roles within the bank as Senior Vice President and Operations Center Manager and Senior Vice President and Internal Auditor.
Claudia is a Certified Internal Auditor (CIA), Certified Fraud Examiner (CFE), and Certified Enterprise Risk Professional (CERP). She has a Bachelor of Business Administration in Accounting and minor in Computer Applications from the University of Notre Dame and graduated from the Western States School of Banking in 2016. Claudia currently serves on the boards of the El Paso Area Chapter of the Association of Fraud Examiners (ACFE), Southwest Aquatic Team (SWAT), and the Women in Risk and Assurance Committee for the Risk Management Association. Previously, Claudia served on the El Paso Chapter of the Institute of Internal Auditors (IIA) board and was a founding board member of the El Paso Area Chapter of the ACFE.
Executive Vice President, Chief Human Resource Officer (CHRO)
Lee Rodriguez is an Executive Vice President and Chief Human Resource Officer with WestStar. In this role, she manages all aspects of Human Resources and Learning & Development, including compensation and benefits, payroll, recruitment, employee relations, employee development and retention, and culture for the WestStar organization. Lee is committed to ensuring a great team member experience.
Lee is a member of the Executive Network of the Society for Human Resource Management and is a certified Senior Professional of Human Resources (SHRM-SCP). She attained her undergraduate degree from the University of Texas, El Paso, and is also a graduate of Western States School of Banking. Lee is an alumni of Leadership Texas. Lee is a current member of the Texas Tech University Excellence in Banking HR Committee and UTEP’s Hunt College Banking Academy Advisory Board.
Prior to joining WestStar Bank, Lee was a Human Resources Manager at a local real estate investment company. Before that, she worked in the operations area for a large bank. She is active in the community, having served on the boards for the Children’s Grief Center of El Paso and the American Cancer Society, and is currently serving on the board of Project Arriba. Lee also completed a two-year term as a Commissioner for the El Paso County Civil Service Commission.
Executive Vice President, Chief Financial Officer (CFO)
Socorro Rodriguez is the Executive Vice President and Chief Financial Officer at WestStar and serves as the Bank’s principal accounting and finance executive with broad responsibilities over financial accounting and regulatory reporting. In this role, she oversees the Accounting and Tax & Treasury departments providing strategic leadership in the areas of interest rate risk management, capital and liquidity planning, investment portfolio management, budgeting, profitability modeling and tax compliance. Socorro is a member of ALCO (Asset Liability Committee) and serves as Secretary and Treasurer of WestStar Bank Holding Company, Inc.
Socorro has over 24 years of experience in the banking industry and previously held other senior roles within the bank as Senior Vice President and Deputy CFO and Senior Vice President and Treasurer. Socorro holds a Bachelor of Business Administration in Accounting from the University of Texas at El Paso and is a Certified Public Accountant in Texas. Prior to joining WestStar in 2002, Socorro was a Federal Tax Manager for one of the “Big Four” accounting firms.
She is active in the community, having served on the boards of the Child Crisis Center of El Paso and the Boys and Girls Club of El Paso and is currently serving on the board of the Paso del Norte Health Foundation and is a member of the Foundation’s Finance Audit & IT Committee.